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Email marketing

Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund-raising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. However, the term is usually used to refer to:

  • sending email messages with the purpose of enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business,
  • sending email messages with the purpose of acquiring new customers or convincing current customers to purchase something immediately,
  • adding advertisements to email messages sent by other companies to their customers,

 

Advantages of email marketing

  • It is extremely cheap. Compared to direct mailing or printed newsletters the costs are negligible. The advertiser does not need to pay for production, paper, printing or postage.
  • It is instant, as opposed to a mailed advertisement, an email arrives in a few seconds or minutes.
  • It lets the advertiser "push" the message to its audience, as opposed to a website that waits for customers to come in.
  • It is easy to track. An advertiser can track positive or negative responses, click throughs, rise in sales.
  • It has been proven successful when well done.
  • When most people switch on their computer the first thing they do is check their email.

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  • Create Unlimited Newsletters
  • Gather Unlimited Subscribers to each newsletter
  • Create Unlimited Follow up Autoresponders
  • Send Unlimited Follow up E-mail messages
  • Create and schedule e-mail broadcasts
  • Send HTML e-mail broadcasts with customized HTML templates
  • Provide e-mail subscription to new posts on your blog
  • Provide e-mail subscription to blog categories
  • Use blog posts as follow-up e-mail through the Post Series feature.
  • Send only excepts to your blog subscribers
  • Import/Export subscribers from Feedburner/Aweber
  • Find, edit, and manage the subscribers of your blog easily


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